ASPIRE LIVING & LEARNING

Mission-Driven, Social Media

Project:

Social Media Campaign, Mission Video

Partner / Client / Chief Funder:

Aspire Living & Learning

Role:

Production Company

Scope:

Project Strategy, Video Production, Post-Production

GOAL

Aspire Living & Learning, a regional non-profit that serves neurodiverse children and adults, was looking to do an update and refresh on some video branding elements, as well as creating some assets for internal training.

Deliverables:

Video introducing incoming CEO Erica Hare.
In-depth mission video that goes beyond a splashy social video and really digs deep into the different communities that Aspire serves.
Social-friendly cutdown of mission video (under three minutes), for client to share across social platforms.
Video asset for onboarding new employees so they get a sense of the organization’s mission, and the various internal resources for advancement, professional growth, and support.
Impact story video that showcases Shared Living program.

PARTNER / CLIENT / CHIEF FUNDER

APPROACH

In order to film and create multiple assets as efficiently as possible we stared with a planning & strategy phase, meeting and collaborating online with the team from Aspire over the course of several months in order to sharpen the project focus, and create a budget, schedule and rough filming script. We filmed content for all the videos over one week in Connecticut (plus one follow up half-day featuring the Shared Living location). We were then able to edit the videos at the same time, with a key insight being to make the mission video & training video as one longer piece, enabling us to simply excerpt the first half of the video as the public facing video.

PROCESS

Pre-Production & Development

Created clear project budget and schedule for production phase.

Refined focus to ensure video covered the breadth of client services efficiently.

Identified employees who could speak to different service areas without too much overlap or repetition, so each person would be adding valuable personal insights & experience.

Production

Filmed over a condensed period of days at a centralized location, providing convenience for video participants and minimizing crew travel times to multiple service locations.

Had clear plan for each video prior to filming so we were able to acquire on-location footage and interviews for all videos simultaneously.

Post-Production

Local editing & post-production team worked efficiently by having all assets in hand to begin.

Review cuts were provided via cloud review to client, management team across the Northeastern U.S. were all able to view and compile revisions.

Approved videos delivered to client online, for upload to their social channels and internal use.

RESULTS

Folks here are still loving the videos you created for us. Our two-minute mission video has received more than 200,000 views since we distributed it about six months ago, which has been amazing to see!

Brittany Ruggiero, Director of Marketing