It was a busy Spring and Summer here in Montpelier. Finally catching our breath long enough to do an update.
When we moved here last Fall we got in touch with Montpelier Alive to thank them for the great events that they organize and all of the helpful information that they share, which played a role in our researching communities when deciding where to relocate in Vermont. We also wanted to say hello as new neighbors as well as a new small business in the area and were eager to do our part to help celebrate and promote our new home town.
It turns out they had been hoping to make a video for the city, promoting the downtown, local businesses, and culture to prospective visitors and people who might like to move to the area. This seemed like a great chance to help out and also provide a way to meet a lot of our new neighbors, so we jumped at the chance.
Our concept was centered around the focus of telling the story of the wonderful natural beauty, the vibrant downtown, art, culture, commitment to fresh cuisine, etc. through personal stories and perspectives of the people who live here, because ultimately it is the people who make a community, and make a community unique. Montpelier Alive and the Montpelier Development Corporation loved the idea.
Because we were looking to make a piece that captures the people of Montpelier, we tried to take a moment in the video with each person to actually get a sense of who they are and what it is about the city that they personally love about their town. Because of this we filmed it with a different feel from many of the city promotion pieces that we’ve seen, opting for a documentary style in order to try to capture more relaxed and un-scripted moments. It was our feeling that a ‘typical’ tourism piece with snappy visuals over talking point sound bites would not be as memorable as getting a chance to connect and empathize with real people in genuine, organic moments.Read More