VCBB SOCIAL VIDEOS
Project Snapshot
Project:
Social Media Campaign
Partner / Client / Chief Funder:
Vermont Community Broadband Board
Role:
Production Company
Scope:
Video Production, Post-Production
GOAL
Vermont faces workforce shortage challenges across many industries including broadband internet buildout & service providers, which was causing challenges for Vermont Community Broadband Board as they sought to expand broadband access statewide. They decided to partner with Well Told Films to create a series of short videos highlighting the personal impact of gaining access to fast, reliable internet, as well as raising awareness of broadband technician training programs.
PARTNER / CLIENT / CHIEF FUNDER
APPROACH
After completing work on the “Connected” documentary, and sought to reinforce that though the grassroots development of rural broadband was a great achievement, it wasn’t “job done” but something that was ongoing, with massive rural areas of the state yet to be completed. These videos for social media documented and raised awareness for their broadband training program, as well as showing the joy for a rural family on “connection day,” personal testimonials about “what broadband means to me.”
The training program videos showed how someone could find in-demand work in a growth industry close to home, the emotionally-centered videos, complimented by the “Connected” documentary underscore that this is also mission driven: workers are not only pursuing stable employment, they can make a positive, tangible impact in the lives of their neighbors and communities.
PROCESS
Pre-Production
Worked with VCBB to coordinate scheduling for video participants.
Developed clear project vision and goals for efficient video filming days.
Production
Used nimble 2-person crews for flexibility and unobtrusiveness in busy filming environments.
Budget-savvy filming in single days, while capturing footage to use in multiple videos.
Post-Production
Used cloud-based collaboration solutions to work seamlessly with crew around Vermont.
Utilized library of assets gathered filming “Connected” documentary for dramatically illustrative footage.
RESULTS
TEAM
Chad Ervin
PRODUCER
Angela Snow
PRODUCER
Sam Davies
CAMERA OPERATOR
Spencer Chumbley
CAMERA OPERATOR
Laura Page
FIELD PRODUCER
Duane Peterson III
EDITOR